When you learn how to search for keywords and use those keywords as the basis of your content, your posts will get more traffic and higher ranking in Google.
Proper keyword research makes all the difference between getting readers to your page . . . or no readers at all.
What is a Keyword?
A keyword is a group of words that people use when they search for something online. If it has more than three words, it’s called a long tail keyword.
Choosing good keywords to use in your post can completely change the amount of traffic to your site, so good research is fundamental to success.
As you’ll see, if you want to get your post onto page one of Google, it’s important to go for keywords with low competition.
How Should I Use Keywords?
Your writing should be natural, as though you’re chatting with a friend and the keywords must fit into the sentence smoothly and naturally.
Once you’ve identified your keywords (more on that in a minute), you’ll place the main in your post title and also in the introduction below the title. This main keyword can be repeated at the end of your post too.
You can then use your secondary keywords as the subtitles of your post.
As well as that, there will be other keywords that come naturally just because of the topic you’re writing about.
Keyword Research Tool
In order to find the best keywords for your post, you’ll need a keyword research tool. Without a good keyword tool you’re in the dark, so it’s essential to find a good one to help your SEO.
A keyword research tool shows you how many people are searching for your chosen keyword and, just as importantly, how much competition that keyword has.
A good keyword research tool like Jaaxy will also offer related keywords and you can brainstorm any one of them to create new lists of keywords.
You’ll find that by changing the way you express something matters enormously so don’t leave it to luck, use a reputable keyword tool.
Which Keyword Tool?
I can recommend Jaaxy as that’s the one I use, but if you want to find another good one, research it well and try it out to before committing.
Being a member of Wealthy Affiliate means that I have access to Jaaxy Lite included in my membership so I don’t have to pay for another one.
Jaaxy keyword tool columns:
- Avg = the average number of searches per month for your particular keyword.
- Traffic = how much traffic you would get if you were on page one of Google.
- QSR = Quoted Search Results, meaning how many other sites are using this exact keyword.
- KQI = Keyword Quality Indicator. This cool aspect of Jaaxy tells you whether the keyword is Great, Normal or Poor using colour coding green, yellow or red.
- SEO = another innovative Jaaxy offering – the SEO column gives you a score out of 100 and shows you how likely your article would be to make it to page one of Google based on the keyword, competition and traffic.
- Domain = the final column in Jaaxy is the Domain column where you can check to see if your keyword is available to buy as a domain name.
To the right of the columns you’ll see a side-column with related keywords to help you generate ideas and there’s also a button for brainstorming.
Which Keywords to Use
The keyword you choose should get some traffic. If the traffic is too high, you probably won’t rank and if it’s too low, you won’t get much traffic. But it’s better to get low traffic and be on page one of Google than to go for more traffic and be blasted into oblivion by Google.
I would aim for over 50 but sometimes you might just have to accept lower to keep the QSR down and the SEO up.
If you’re working on a new site, try to keep the QSR as low as possible. The Jaaxy classification of great, green keywords are really for established sites. For a new site some of them are too high so in the beginning aim for a QSR of under 100 and the lower the better.
The SEO score is self explanatory, the higher the better!
You’ll find that if you put in the energy to choose your keywords carefully before you write and publish your post, you’ll get better rankings.
And that’s what we want after all!
Any questions on doing keyword research? Leave them below and I’ll get back to you.